Analytics

Every figure on this page traces back to a row in our database. Which row, and who put it there, changes what the number is worth — so each one is labelled.

Measured. Counted by this site's own click counter. Ours, and we stand behind it.

Counted by this site's own click counter. Ours, and we stand behind it.

Derived. Recomputed from rows we already hold — reviews, code claims — and the timestamps they carry.

Recomputed from rows we already hold — reviews, code claims — and the timestamps they carry.

Reported. Typed in from a casino's partner report. This is the casino's own claim about its business, not a figure we measured.

Typed in from a casino's partner report. This is the casino's own claim about its business, not a figure we measured.

Sample. Invented by the seed script so a fresh install is not empty. Purge the sample content in the admin panel and it disappears.

Invented by the seed script so a fresh install is not empty. Purge the sample content in the admin panel and it disappears.

• A partner report covers a whole month, so monthly figures sit on the month and are never spread across its days. The window always ends with the last complete month.
• A change badge compares a window with the window of the same length before it. Where there is no earlier window, or it recorded nothing, the badge is a dash — never a zero.
• A metric with no rows shows an empty state naming what is missing. A flat line at zero would claim we measured something and found nothing.
• Clicks to a casino are counted per casino per day and nothing else. There is no visitor column of any kind — no IP, no account, no session — and a day is a calendar date, not a time.